Piccadilly Theatre

Viva Forever Piccadilly Theatre

The Spice Girls Musical ‘Viva Forever’ will open at London’s Piccadilly Theatre in the heart of the West End. The show has recently been home to the brand new musical ‘Ghost’, and has in the past held long running shows such as ‘Grease’ and ‘Guys and Dolls’. Producer of Viva Forever, Judy Craymer, described the venue as the ‘perfect’ location for this original musical and is excited to work there along with her team.

The Piccadilly seats just over 1200 people, split between three levels: the lower Stalls section which is closest to the stage, the middle Dress Circle and the Upper Circle, at the very top of the theatre. Views vary between each section, with better views nearer the front and away from any restrictions often costing more than those at the back. As a general rule, seats towards the centre offer a better overall view of the stage and should be selected first.

The theatre is built on the site of former stables and opened back in 1928. The theatre is more hidden away than other West End venues, nestled deep in the heart of theatre land, just off Shaftesbury Avenue. The interior is designed in an Art Deco style with a curved exterior. The venue has a rich history of housing both plays and musicals, with some of its biggest hits being the London premier of Albee’s ‘Who’s Afraid of Virginia Woolf?’ in 1964 and the musical ‘Gypsy’ in 1973 which starred Angela Lansbury. More recently, revivals of musicals and plays have kept the theatre busy to new audiences, and ‘Viva Forever’ will be the second new musical to open at the venue in the past two years.

For full ticket information on Viva Forever please look at the availability chart on our home page. The seating plan opposite gives a good indication of the overall layout of the theatre to assist you when booking tickets.